Jeff Spenard | How to Host a Talk Radio Show

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ICON JV Mastermind 2017 Panel

VoiceAmerica attends the fantastic ICON JV MasterMind event put on by David Fagan, former CEO of Guerrilla Marketing, which sold over 23 million books in 62 languages all over the world, as well as the former owner of LCO Communications, a Beverly Hills PR firm that has represented 58 Academy Award Winners, 34 Grammy Winners, and 43 New York Times Best Sellers. VoiceAmerica CEO, Jeff Spenard is on the panel with other Media and Business Experts talking about what DRIVES them to be Succesful. This video is Hosted by Allison H. Larsen, expert speaker and Life Coach. Tune in as Jeff and other media professionals share their take on what is needed in today's landscape to be successful!

 

How to Use SERPS Free Keyword Ranking Tool

Keyword research is, or should be, an integral part of your content marketing strategy.  Whether you’re working on a title for a press release, or a topic for a blog post, radio show or podcast it’s a good idea to do at least some basic keyword research before you get started.

Keyword research is even more important if you’re buying Pay Per Click (PPC) or other keyword based advertising from Google or Bing or other “relative” advertising provider.

SERPS.com has both a FREE version listed below and a paid version.  The FREE version is good for doing a few keywords at a time, but can become time consuming if you have large sets of words.  Here’s the instructions on how to use their Keyword Ranking Tool from their site.

SERPs’ Keyword Rank Checker tool shows you the top 250 search results, along with CPC and search volume data, for any keyword or phrase, and allows you to tailor your results by domain, location, and device.

Enter a keyword or phrase and any of the following additional fields:

Domain (optional): to return only where pages from a specific domain appear in the top 250 search results (leave blank to see all 250 results).

Search engine and location (required, default set to Google, US – English): to specify whether you want to see rankings on Yahoo or Google, for searches performed in the country/language you select.

Device (required, default set to Desktop): to see rankings for searches performed on either desktop or a mobile device.

Exact location (optional): to see rankings for a search performed in a specific city or zip code.

Your Results

When the tool finishes, your results will appear below the form. While we’re checking your ranking, we’ll also pull in CPC and avg. monthly search data (Google Adwords data).

The tool lets you do multiple searches one-after-another and then download all of the results in one CSV.

SERPS.com provides a great FREE keyword research tool, and their full service pricing model is cost effective and even more useful and fast.  The small business package is $49 per month for 300 keywords (phrases), up to 5 sites with 1 users, their Agency package is $99 per month for 1,000 keywords (phrases), unlimited sites, unlimited users and white labeled (with your brand on it).  A keyword is counted as keyword x device x location x engine. So tracking “SEO Software” in Google, on both desktop and mobile, USA only, would count

One this to remember is the concept of “long tail keywords”.  If you’re not familiar the basic concept is that it’s better to target two or three word phrases versus more simple and generic keywords.  Not only does this help define your potential client, but you will have less competition and less cost if buying advertising.

SERPS.com offer a FREE 30 day trial of their PRO plan and it’s most definitely worth checking out and taking it for a test drive.  Think about combining it with other tools like keyword.io, keywordtool.io, wordstream and ubersuggest.io and combine the best results into your final keyword sets on SERPS.com.

Let us know using the comment form below what you think about SERPS.com and other keyword research tools you have tried or use.

How to Use QUUU to Increase Your Social Media Followers and Engagements

Quuu is a relatively leading Hand Curated content suggestion system for social media.  Essentially Quuu enhances what you’re currently doing in terms of posting valuable and engaging posts across your Twitter, Facebook, Google and LinkedIn through your Buffer Account (if you don’t have one you can set one up for free here).

Quuu works in two different ways.

  1. Hand curated content for posting to your social media accounts to diversify the content for your audience.  Part of your social media strategy should be to post relative and engaging content that ISN’T always about YOU or your company or your products/services.  QUUU can help you save time and effort by providing these engaging and relative pieces of content for you.  Not only does this help diversify your social content, but it helps to increase likes, retweets, followers, etc.

 

QuuuHere are the steps:

  1. First you select the relevant categories that matter to you and your audience.
  2. Quuu sends hand curated content from those interest categories to your Buffer.com account.
  3. You can manually edit Quuu suggestions if you have time in Buffer or set them to automatically post throughout the day.

Quuu has two pricing levels:

FREE — Quuu will deliver up to 2 posts per day of hand curated content in up to 5 interest categories (you can earn more posts by referring friends).

$10 per month — Quuu will deliver up to 10 posts per day in unlimited interest categories and provide you with a Quuu Daily Email.

  1. Promote Your Content – Quuu also offers you’re the opportunity to promote your content through their network.  Keep in mind that since you expect high quality, engaging and relevant information from Quuu for your followers, there are standards and human editing/suggestions for the content that you submit for approval.

Quuu curated content currently has 48,000 daily shares, 1,400,000 shares per month, and 17,280,000 shares annually.  Promoting your content through Quuu can be extremely effective, especially if you have great content.  Pricing for Quuu Promote is straightforward and simple.

Reach 10,000 people $10

Reach 30,000 people $20

Reach 100,000 people $30

Quuu is an excellent enhancer for your social content marketing strategy, and with their FREE package you can’t go wrong for giving them a try.  Again, it takes about 2-3 minutes to get set up.  Have your social media logins handy to setup Buffer (or you can click to login with social media logins).

For more information visit http://quuu.com – they have excellent support and online chat to answer any of your questions.

Let us know what you think of Quuu or other content marketing strategies that are working for you using the comment box below.

Five Ways to Turn Listeners Into Subscribers

So your show is underway, you’ve kicked the tires a bit, worked out some of the kinks and you’re starting to build and audience.

Now it’s time to convert those listeners into subscribers and hopefully paying customers if that is your goal.

(1) Contest – have a contest. You have something of value to exchange for their email and contact information. YOUR TIME for one – think FREE Consultation!  Don’t forget, your guests are also promoting something. Don’t be afraid to ask them to donate something to the cause. Of course you can share the data with them so that they may follow up with the subscribers that listened to that specific episode, or you can do a one off email for them promoting their product or service, or include them in your newsletter (or get them to become a SPONSOR!).

(2) Survey/Poll — people love to give you their opinion. We all know the old adage about what opinions are like! It’s true. Everyone has one. Surveys and polls are a great way to collect data, convert listeners into subscribers and to engage your audience. Rather than just do one survey or poll, consider doing a survey or poll that runs across several episodes to maximize it’s effectiveness and generate the most buzz.

(3) Gift — almost the same as the Contest, but maybe everyone receives a free Ebook download from your or your guest, or a coupon or a special offer. You could even go as far as saying “The First 50 people get ……” — of course you can give away more than that at your discretion, but don’t be afraid to create some urgency to get those subscribers to claim their FREE gift (FREE being one of the most responsive and highly searched words on the Internet).

(4) Exclusive Content – if you’re writing content in addition to your radio show as part of your content strategy consider offering some “Exclusive Subscriber Only Content”.

(5) Private Webinar – you’re already a broadcaster who isn’t afraid to be in front of the microphone, consider to invite your listeners to a PRIVATE WEBINAR for subscribers only, and limited to a specific number.  Webinars are useful when attracting listeners who are interested in your product or service, and highly interested in something specific.

Converting listeners into subscribers doesn’t have to be hard. With a little creativity you can start building a list that not only will assist in building your audience, but build you a direct line to them that is worth tangible results.

Everything above can be added easily to your website, blog, social media, email and more. ALWAYS cross promote your radio events, especially the ones that build your invaluable subscriber base.

Episode 2: Defining Your Message

“Finding Your Frequency” is the culmination of 25 years in the radio industry and for current or aspiring talk radio talent is a step by step manual on how to create and grow as a talk radio or TV personality. This week Jeff Spenard, Founder and Chief Executive Officer and Ryan Treasure, Vice President of Broadcast Operations will present Chapter 1 “Defining Your Message”. Jeff and Ryan will discuss with fellow VoiceAmerica.com Sr. Executive Producers, Winston Price and Robert Ciolino how a new or seasoned talk radio host cuts through the world of talk to focus and refine ones Message. To illustrate the value of “Defining Your Message” Jeff and Ryan will also interview Patricia Raskin, a 30 year media veteran serving as a catalyst for creating positive change. Topics include how Patricia has become a leader in talk radio and how internet talk has supported her syndication and professional ambitions. The first step to creating a successful, long term talk radio or television show is defining your message. Finding Your Frequency at 2 pm PST/5 Pm EST or on-demand 24/7 via VoiceAmerica.com.