Keyword research is, or should be, an integral part of your content marketing strategy. Whether you’re working on a title for a press release, or a topic for a blog post, radio show or podcast it’s a good idea to do at least some basic keyword research before you get started.
Keyword research is even more important if you’re buying Pay Per Click (PPC) or other keyword based advertising from Google or Bing or other “relative” advertising provider.
SERPS.com has both a FREE version listed below and a paid version. The FREE version is good for doing a few keywords at a time, but can become time consuming if you have large sets of words. Here’s the instructions on how to use their Keyword Ranking Tool from their site.
SERPs’ Keyword Rank Checker tool shows you the top 250 search results, along with CPC and search volume data, for any keyword or phrase, and allows you to tailor your results by domain, location, and device.
Enter a keyword or phrase and any of the following additional fields:
Domain (optional): to return only where pages from a specific domain appear in the top 250 search results (leave blank to see all 250 results).
Search engine and location (required, default set to Google, US – English): to specify whether you want to see rankings on Yahoo or Google, for searches performed in the country/language you select.
Device (required, default set to Desktop): to see rankings for searches performed on either desktop or a mobile device.
Exact location (optional): to see rankings for a search performed in a specific city or zip code.
When the tool finishes, your results will appear below the form. While we’re checking your ranking, we’ll also pull in CPC and avg. monthly search data (Google Adwords data).
The tool lets you do multiple searches one-after-another and then download all of the results in one CSV.
SERPS.com provides a great FREE keyword research tool, and their full service pricing model is cost effective and even more useful and fast. The small business package is $49 per month for 300 keywords (phrases), up to 5 sites with 1 users, their Agency package is $99 per month for 1,000 keywords (phrases), unlimited sites, unlimited users and white labeled (with your brand on it). A keyword is counted as keyword x device x location x engine. So tracking “SEO Software” in Google, on both desktop and mobile, USA only, would count
One this to remember is the concept of “long tail keywords”. If you’re not familiar the basic concept is that it’s better to target two or three word phrases versus more simple and generic keywords. Not only does this help define your potential client, but you will have less competition and less cost if buying advertising.
SERPS.com offer a FREE 30 day trial of their PRO plan and it’s most definitely worth checking out and taking it for a test drive. Think about combining it with other tools like keyword.io, keywordtool.io, wordstream and ubersuggest.io and combine the best results into your final keyword sets on SERPS.com.
Let us know using the comment form below what you think about SERPS.com and other keyword research tools you have tried or use.