Return on investment is an important aspect of your broadcast. That return can come in many ways that can offset the costs associated with producing and delivering your professional broadcasts but also to create a revenue stream for your business. With consolidation in terrestrial broadcasting and new mobile and digital mediums listeners are consuming content within and outside of your show. So how do you monetize these listeners? From new customer opportunities to generating advertising dollars. This week VoiceAmerica CEO Jeffrey Spenard and VP of Broadcast Operations Ryan Treasure deliver the good on Monetizing Your Radio Broadcasts.
Finding Your Frequency Radio
Social Media this and Social Media that. With the advent of social platforms such as Facebook, for friends and family, and LinkedIn, for professionals and executives the ability to navigate self-publishing technology is difficult. What is most important for the broadcast amateur or professional is to limit the outbound energy to create the most buzz for your audience. This week VoiceAmerica CEO Jeffrey Spenard and VP of Broadcast Operations Ryan Treasure will discuss the allure of Social Media and how to focus your message to reach your addressable audience. Jeff and Ryan will also educate on best practices for you the content creator to engage prior and ongoing following your show.
After you have developed your show, chose your technology and distribution platform, created your initial content, and have begun to deliver additional communications via press distribution, social platforms, transcription services, etc. it is now time to extend your audience through self syndication options available to you. CEO Jeffrey Spenard and VP of Broadcast Operations Ryan Treasure will discuss the value and locations to self distribute your show. Jeff and Ryan will dive into those syndication networks and how you may optimize them to expand your reach and grow your audience. Jeff and Ryan’s guest this week is Dr. Pat Baccili, she is an international award winning talk radio host, TV commentator, keynote speaker, certified career and belief coach, dynamic seminar leader, award winning author/researcher on fostering respect and trust in the workplace, inspirational speaker, and CEO of a successful motivational company
Now that the “lights” are on and your show has officially begun it’s time to grow your audience and more importantly, turn them into loyal fans. Please join us this week as VoiceAmerica.com CEO Jeffrey Spenard and VP Ryan Treasure discuss a variety of tools available to VoiceAmerica hosts and how best to leverage them to achieve audience goals. Jeff and Ryan will also present use cases and examples of successful audience building and audience affinity strategies and tactics. This is where we start to leverage the platform to creating longevity for your show. This week Jeff and Ryan will interview Ken Rochan and Simran Singh in this special holiday Episode of the Finding Your Frequency program. Tune In Live!