Now that you have executed on the fundamentals of starting your radio journey with choosing the correct platform, developed your show strategy, and marketing plan it’s now time to identify potential guests and build your audience. This week on Finding Your Frequency Jeffrey Spenard, Chief Executive Officer of VoiceAmerica.com, and Ryan Treasure, VP of Broadcast Operations dive into booking guests and leveraging existing audiences to broaden your reach and appeal. Compelling guests are around every corner, in your current target audience, and may be people you already know. Join Jeff and Ryan as they help new and experienced radio show hosts develop talking point and how to best approach potential weekly guests. Our special guests this week include Teresa de Grosbois, an International speaker, trainer and best-selling author, International Master Life Coach, Dante Sears and VoiceAmerica social media manager and Blogger, Angie Treasure.Tune in for this special show!
Finding Your Frequency Radio
It’s your show, so you have some flexibility in the way you want to present it! This week VoiceAmerica CEO Jeffrey Spenard and VP of Broadcast Operations Ryan Treasure discuss the structure of radio programs and ways to not only find your frequency but deliver the production elements to your audience. Topics this week include the definition and narrative required to structure your weekly broadcast such as “show clock”, “intros”, “outros”, “closers”, as well as managing “segments” and of course “advertising and sponsorships”. Jeff and Ryan will also discuss the dreaded “dead air” challenge witnessed by young and seasoned radio professionals throughout the industry. Take an hour this week and learn the lingo, structure, and how best to deliver your message once “Finding Your Frequency”!
Planning and Preparation are the keys to a successful radio program. This week VoiceAmerica CEO Jeffrey Spenard and VP of Broadcast Operations Ryan Treasure will dive into show development strategies, how to develop an outline of activities, and how best to deliver topics, marketing, and potential guests to your audience. Guests this week include LA Lakers 2002 1st round draft pick Kareem Rush aswell as VoiceAmerica Executive Producer Jeremy Bornman. Kareem will deliver his experiences playing professional basketball and how he has leveraged media for Finding his Frequency. Join us this week as we “Plan Your Strategy” and educate our audience on the benefits of planning and preparing digital content.In this episodes “101” tutorial, Jeff and Ryan will show you how to align your message through “Planning your Stredegy”.
This week is an essential element of Finding Your Frequency as Voiceamerica CEO Jeffrey Spenard and Ryan Treasure Vice President of Broadcast Operations discuss chapter 4 “Defining Your Goals”. This is where it gets a little tricky! What do you want to accomplish by broadcasting your message to potentially millions of content consumers? How will you consistently deliver a consistent theme to your audience? Listen Live this week as we breakdown a number of important questions related to defining your goals!