After you have developed your show, chose your technology and distribution platform, created your initial content, and have begun to deliver additional communications via press distribution, social platforms, transcription services, etc. it is now time to extend your audience through self syndication options available to you. CEO Jeffrey Spenard and VP of Broadcast Operations Ryan Treasure will discuss the value and locations to self distribute your show. Jeff and Ryan will dive into those syndication networks and how you may optimize them to expand your reach and grow your audience. Jeff and Ryan’s guest this week is Dr. Pat Baccili, she is an international award winning talk radio host, TV commentator, keynote speaker, certified career and belief coach, dynamic seminar leader, award winning author/researcher on fostering respect and trust in the workplace, inspirational speaker, and CEO of a successful motivational company.
Finding Your Frequency TV
Episode 11: Using Press Releases to Promote Your Broadcast
Press releases and marketing communications are an important aspect of your radio program. The most important part of your press release and related communications are content, honing your message, and training as to how to use self-service PR distribution! This week VoiceAmerica CEO Jeffrey Spenard and VP of Broadcast Operations Ryan Treasure deliver the “do’s” and “do not’s” of developing your press release themes, how to create succinct messaging, and the process to deliver these communications to your expanding audience. Our special guest this week is Founder and CEO of prhacker.com,Ben Kaplan and Christopher Conlan, Founder of Growth Hacking Expert. Tune in Live as Jeff and Ryan talk with these special guests about Digital PR and how to leverage it for promotion.
Episode 10: Building and Keeping Your Audience
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Now that the “lights” are on and your show has officially begun it’s time to grow your audience and more importantly, turn them into loyal fans. Please join us this week as VoiceAmerica.com CEO Jeffrey Spenard and VP Ryan Treasure discuss a variety of tools available to VoiceAmerica hosts and how best to leverage them to achieve audience goals. Jeff and Ryan will also present use cases and examples of successful audience building and audience affinity strategies and tactics. This is where we start to leverage the platform to creating longevity for your show. This week Jeff and Ryan will interview Ken Rochan and Simran Singh in this special holiday Episode of the Finding Your Frequency program |
Episode 9: Finding Guests that Build Your Audience
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Now that you have executed on the fundamentals of starting your radio journey with choosing the correct platform, developed your show strategy, and marketing plan it’s now time to identify potential guests and build your audience. This week on Finding Your Frequency Jeffrey Spenard, Chief Executive Officer of VoiceAmerica.com, and Ryan Treasure, VP of Broadcast Operations dive into booking guests and leveraging existing audiences to broaden your reach and appeal. Compelling guests are around every corner, in your current target audience, and may be people you already know. Join Jeff and Ryan as they help new and experienced radio show hosts develop talking point and how to best approach potential weekly guests. Our special guests this week include Teresa de Grosbois, an International speaker, trainer and best-selling author, International Master Life Coach, Dante Sears and VoiceAmerica social media manager and Blogger, Angie Treasure.Tune in for this special show! |
Episode 8: Preparing Your Broadcast Toolkit
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Over the past 20 years we’ve learned that one of the keys to a successful talk show is being ready with a “Broadcast Tool Kit”. These tools are not just for the host of the show, but also the guest! On this episode, VoiceAmerica.com CEO Jeffrey Spenard and VP of Broadcast Operations Ryan Treasure deliver Chapter 7 of the educational radio talk show book “Finding Your Frequency”. Join in Live as Jeff and Ryan discuss the important pieces that are needed to Promote and Maintain a successful show with Media and Press Kits, Checklists for Shows and Guests, and much, much more. |