So now you’ve chosen your platform, laid out a strategy to begin broadcasting and marketing your show, let’s talk about booking guests and leveraging their existing audience to broaden your reach and appeal.
We all want to be cool around our peers, but having them on your talk radio show doesn’t necessarily mean they’re good for the listeners or good for your show.
Ask yourself three questions:
- Is this good for my listeners?
- Can they bring an audience?
- Is it good for me?
What’s good for the Goose isn’t always good for the Gander. If you’re not familiar with that saying the gist of it is that what’s good for one, isn’t good for all.
Think about those questions when looking to book a guest.