It’s your show, so you have some flexibility in the way you want to present it! This week VoiceAmerica CEO Jeffrey Spenard and VP of Broadcast Operations Ryan Treasure discuss the structure of radio programs and ways to not only find your frequency but deliver the production elements to your audience. Topics this week include the definition and narrative required to structure your weekly broadcast such as “show clock”, “intros”, “outros”, “closers”, as well as managing “segments” and of course “advertising and sponsorships”. Jeff and Ryan will also discuss the dreaded “dead air” challenge witnessed by young and seasoned radio professionals throughout the industry. Take an hour this week and learn the lingo, structure, and how best to deliver your message once “Finding Your Frequency”!
finding your frequency radio
Planning and Preparation are the keys to a successful radio program. This week VoiceAmerica CEO Jeffrey Spenard and VP of Broadcast Operations Ryan Treasure will dive into show development strategies, how to develop an outline of activities, and how best to deliver topics, marketing, and potential guests to your audience. Guests this week include LA Lakers 2002 1st round draft pick Kareem Rush aswell as VoiceAmerica Executive Producer Jeremy Bornman. Kareem will deliver his experiences playing professional basketball and how he has leveraged media for Finding his Frequency. Join us this week as we “Plan Your Strategy” and educate our audience on the benefits of planning and preparing digital content.In this episodes “101” tutorial, Jeff and Ryan will show you how to align your message through “Planning your Stredegy”.
This week is an essential element of Finding Your Frequency as Voiceamerica CEO Jeffrey Spenard and Ryan Treasure Vice President of Broadcast Operations discuss chapter 4 “Defining Your Goals”. This is where it gets a little tricky! What do you want to accomplish by broadcasting your message to potentially millions of content consumers? How will you consistently deliver a consistent theme to your audience? Listen Live this week as we breakdown a number of important questions related to defining your goals!
This week VoiceAmerica.com CEO Jeffrey Spenard and Vice President of Broadcast Operations Ryan Treasure will dive into the often argument “Choosing Your Medium: Radio or TV?”. Times have changed with the advent of low cost and simple to leverage platforms such as VoiceAmerica.com and VoiceAmerica.TV, as both deliver a unique platform for Finding Your Frequency. Jeff and Ryan will discuss how VoiceAmerica delivers both avenues for content creation, delivery, and distribution. Why both are important and how seasoned or new to media contributors are leveraging the formats. Special guest this week is Rebecca Hall Gruyter, Host of the radio show “Empowering Women, Transforming Lives” and TV Channel, who is creating an online persona leveraging radio and internet TV. Rebecca will bring her vast experience in Finding Her Frequency and how leveraging both platforms accentuate the other. In addition, Jeff and Ryan will chat with our very own Jon Missal, Director of VoiceAmerica.TV, who will deliver his opinions on “Choosing Your Medium” through his 40 years of Media experience.
This week Jeffrey Spenard and Ryan Treasure will continue the series on the book “Finding Your Frequency” with chapter 2 “Defining Your Audience”. In this episode Jeff and Ryan walk through the questions to ask yourself when determining your audience and identifying the value points for the listener. Questions to focus on include “What does a listener gain from Listening?” and “How best to deliver an interactive program to the listening audience?”. Our guests this week include Mr. Randall Libero, Sr. Executive Producer at VoiceAmerica.com. Randall has over 25 years of media experience and will share his expertise for new and growing radio hosts. We will also discuss “Defining Your Audience” with Mr. Eric Zuley from Ezway Broadcasting who is listed in the top 10 social media influencer by Billboard weekly. Eric is a well-known producer, brand positioning strategist and TV host personality. In addition, Eric has interviewed over 2500 celebrities and public figures and is ranked on IMDB. EZWay’s distribution consists of Hollywood Weekly Magazine, WCBOM.COM, Fan TV Global Networks, Comcast, Dish Network, Amazon Fire TV, and much more! Tune in each week for Finding You Frequenct Live at 2 pm Pacific / 5 Eastern!