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Sep 03 2016

How Your Company Can Benefit From Internet Talk Radio

Top Talk Radio ExpertsCorporate Talk Radio, and now Corporate Talk TV have been increasingly part of the marketing mix for large and small companies alike.  One of the most important things is to determine the specific benefits to your company.

Not all companies might need a once a day, or once a week show, but that doesn’t mean they can’t benefit from embracing internet broadcast technology.  Here are some examples:

  1. Host a 13 week program highlighting your products and services.
  2. Use your show to contact and introduce your company to influencers in your marketplace.  Everyone likes to hear the sound of their own voice and a talk show provides that vehicle to get past the gatekeeper and in front of the influencers that can promote themselves AND your brand at the same time.
  3. Produce one off “radio” or “television” shows.  For example, create a show where you essentially interview YOURSELF talking about your company, products and services.
  4. Produce a series — 3 episodes, 6 episodes whatever fits your content and budget needs.  For example, interview yourself and your team members speaking directly to their departments.
  5. Be a guest on shows that are relevant to your industry or target markets.
  6. Create your own channel of talk radio and television.  One of the beautiful things about internet broadcasting is that all of the content is “archived” which is perfect for “content recycling”.  Creating your own channel can help you distinguish your brand and keep consumers engaged without necessarily having to have a full “live” broadcast schedule.

AND ALWAYS promote your broadcasts on your website, social media and via email, newsletters and other campaigns.

As more and more consumers are embracing internet broadcast radio and television not just on their desktop, but on their tablets and mobile devices it is increasingly important for your company to leverage technology as part of your content messaging and influencer marketing strategy.

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Written by Jeff Spenard · Categorized: Radio · Tagged: corporate radio, monetizing talk radio, talk radio, talk radio content marketing, talk radio influencer, top talk radio experts

May 26 2016

How Too Much Blah, Blah, Blah Can Hurt Your Organization’s Donor Revenue

Blah Blah BlahBefore he got it WRITE Billy Shakespeare had “To BLAH, or Not to BLAH” that is the question.

Everyone struggles with how many words to use to get their point across.  We want to tell the whole compelling story, explain every detail in a convincing manner.  But sometimes “Got Milk” tells it all.

eMarketer just released a study conducted by Finn Partners on behalf of Abila one of the leaders in helping non-profit organizations with their financing issues.  The study brings to light some interesting numbers on what donors respond to in terms of the content organization’s are putting out in hopes increasing their donor based contributions.

The numbers from this study are interesting, not just for non-profits, but for EVERYONE looking to create content that converts readers, listeners and viewers into ACTIONABLE PARTICIPANTS.

The sample of about 1,100 repeat non-profit donors is a pretty good size and can be a little depressing for those of us in the broadcast business as PODCASTS are at the bottom of the list at 31%.  

I don’t have the original survey so I can’t attest to the skew.  However this study has led me to get my team working on a new FREE DOWNLOADABLE EBOOK about RADIO FUNDAMENTALS with a focus on your BROADCAST CLOCK.  

My good friend and one of the most innovative marketers in the Female Nation Michelle Corr and I are launching a new show of our own in a few weeks, so I’m dusting off my HOST A RADIO SHOW gloves, climbing down from the mountain and getting in the dirt with the rest of you guys!

talk radio newsletter for my NEW Newsletter and get the updates and access on this site to exactly what’s going on from the expert who is actually going to do it LIVE right in front of the world!

If you haven’t already grabbed a copy of my book Frequency:  How to Broadast Yourself and Your Message  from Amazon you should sign up for my FREE Newsletter and score the latest info, newest strategies and hook up with some rockstar freebies and discounts from our partners.

 

 

 

Written by Jeff Spenard · Categorized: Blog, Non-Profit Broadcast Strategies · Tagged: content driven marketing, non profit radio, talk radio

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