Finding Your Frequency is the definitive step-by-step guide to imagining, creating, producing and distributing YOUR unique content and point of view across the audience spectrum. New Media Pioneer Jeff Spenard delivers the nuts and bolts of finding and mindfully exploiting your own voice for good and profit. Finding Your Frequency is a must have for new and experienced radio and tv hosts seeking to increase their audience, improve their content and monetize their shows.
Here's what's inside:
Prologue
Chapter 1: Defining Your Message
Chapter 2: Defining Your Audience
Chapter 3: Choosing Your Medium: Radio or TV
Chapter 4: Establishing Your Goals
Chapter 5: Planning a Strategy
Chapter 6: The Basic Structure of a Broadcast
Chapter 7: Preparing Your Broadcast Toolkit
Chapter 8: How to Find Guests that Build Your Audience
Chapter 9: Building and Keeping Your Audience
Chapter 10: Using Press Releases to Promote Your Broadcast
Chapter 11: Self Syndication of Your Broadcast
Chapter 12: Using Social Media to Promote Your Broadcast
Chapter 13: Monetizing Your Broadcast
Epilogue
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